Tag: Behaviour

My paper about BedZED in was published in the Environment and Urbanization journal last month, there’s a free PDF for download. Aside from the many nitty gritty technical lessons learned from the UK’s first and still-largest Zero Carbon development, I took away two basic lessons for green policy. The first is that good urban design really can influence behaviour, making for a better sense of community and more environmentally friendly lifestyles. The old rule of thumb – make good choices the default and easy, bad choices more effort – bore fruit. The second is that the prevalent “save you money” view of selling sustainability needs a good kick in the teeth. Of course bill savings can be a good motivation for some people, but where did BedZED residents spend their savings? Flights; the now well-documented rebound effect at work. If you save money somewhere, do you automatically think “Great, I’ll…

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